Hot off the presses. At&T has just announced their latest service that will bring TV shows via the 360. It will be called U-verse TV. On October 15th Xbox 360 users will be able to watch Live TV shows through their Xbox 360 without the need of additional hardware but not free. With this news, AT&T is the first TV provider in the U.S. to offer live TV service through an Xbox 360.
“Using your Xbox 360 as a U-verse receiver, you can receive chat and game invitations from friends through Xbox Live while watching live TV and switch seamlessly from game to TV mode without switching video inputs on your TV screen. You will enjoy virtually the same U-verse TV experience and features available today, including the ability to watch live TV, manage and play back DVR recordings and access interactive apps, your program guide, the On Demand library and more. U-verse TV on Xbox 360 also allows customers to avoid an extra box on their entertainment center and the need to pay a monthly rental fee for an additional receiver.
New customers can order the $99 Xbox kit at 1-800-ATT-2020 when they subscribe to U-verse, and a U-verse technician will load U-verse software on their Xbox 360 during their service installation.”
“Now you can get our award-winning U-verse services on your big screen TV, online, on your mobile phone, and integrated with your Xbox 360,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our IPTV strategy is putting AT&T at the forefront by delivering U-verse content where you want it. And now we’re extending the U-verse experience to more AT&T smartphone customers with the upcoming launch of U-verse Mobile on Windows Phone 7 devices.”
“AT&T has a legacy of innovation and teamed up with Microsoft to build a differentiated all-IP TV offering to enable the future of TV services for their customers,” said Andreas Mueller-Schubert, General Manager of the Media Platforms Business, Microsoft Corp. “We’re excited to extend that relationship today through new initiatives that make TV anywhere a possibility, delivering rich entertainment experiences for consumers across multiple screens, inside and outside the home.”