CBS Says “No Thanks” to ‘Dante’s Inferno’ “Go To Hell” ad During Superbowl XLIV

dantes inferno CBS Says No Thanks to Dantes Inferno Go To Hell ad During Superbowl XLIV

And here we have it.  The first rejected video game ad from Superbowl XLIV is none other than EA’s Dante’s Inferno.  Why?  Well because their ad is strictly telling us to “Go to hell”.  Although the ad has aired on TV, CBS has declined that ad from being played during 2010′s Superbowl XLIV.

Dante’s Inferno, developed by Visceral Games, is due to hit stores two days after the Feb. 7 Super Bowl. “The timing couldn’t be better,” said Phil Marineau, senior product manager at EA.  Known for controversy, EA’s Dante’s Inferno consists of blood and gore with the hero battling through various missions and is based off the book ‘The Divine Comedy”.  Dante’s Inferno tag-line has always read “Got To Hell”.  But it seems that this Superbowl ad will get a makeover with a new tag-line that reads “Hell Awaits”.  The modified ad will make the Superbowl after all.

Back during last years E3, Dante’s Inferno stirred up the crowd with picketers waving signs apparently protesting the game.  In the end it was EA themselves who admitted this publicity stunt to self promote the game.  Genius, I say!

Rejected Superbowl ads 2010. Dante’s Inferno original “Go to hell” ad was not the first rejected ad.  A gay dating site’s Superbowl ad showing two men making out didn’t pass CBSs’ censorship.

Check out the original Dante’s Inferno ad below:


pixel CBS Says No Thanks to Dantes Inferno Go To Hell ad During Superbowl XLIV


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  1. Warrka

    they say no to one line thats part of a theme of the game/book…….where all there beer commercials are aimed toward homosexuality……..what the heck is wrong with them

    i hate football but i’d much rather see Dante then some queers making out

  2. David Macphail

    I don’t get it. People say “Go to hell” on daytime TV all the time. Why can’t they have it in a commercial?

  3. Daniel Perez

    If America was able to survive seeing Janet Jackson’s boob, they can handle Dante’s Inferno “Go To Hell” tagline.

  4. Warrka

    haha yeah plus its not like a threat your really going to hell…….9 rings of it

  5. xino


    This ad is really serious, no wonder why it got rejected!

  6. Baldwin

    That’s what happens when a bunch of uptight old men control what we watch

  7. tehdude

    It’s just stupid. It’s a very docile phrase compared to what we hear anymore. you can say every curse word under the sun on the radio and television but not say go to hell? please.

  8. sázkové kanceláre

    People say “Go to hell” on daytime TV all the time. Why can’t they have it in a commercial

  9. kasino

    great blog.Thanks for your story.Wish all the best.

  1. Dante’s Inferno Ad Banned By CBS : GB Gamer

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