CBS Says “No Thanks” to ‘Dante’s Inferno’ “Go To Hell” ad During Superbowl XLIV

Dante's Inferno

And here we have it.  The first rejected video game ad from Superbowl XLIV is none other than EA’s Dante’s Inferno.  Why?  Well because their ad is strictly telling us to “Go to hell”.  Although the ad has aired on TV, CBS has declined that ad from being played during 2010’s Superbowl XLIV.

Dante’s Inferno, developed by Visceral Games, is due to hit stores two days after the Feb. 7 Super Bowl. “The timing couldn’t be better,” said Phil Marineau, senior product manager at EA.  Known for controversy, EA’s Dante’s Inferno consists of blood and gore with the hero battling through various missions and is based off the book ‘The Divine Comedy”.  Dante’s Inferno tag-line has always read “Got To Hell”.  But it seems that this Superbowl ad will get a makeover with a new tag-line that reads “Hell Awaits”.  The modified ad will make the Superbowl after all.

Back during last years E3, Dante’s Inferno stirred up the crowd with picketers waving signs apparently protesting the game.  In the end it was EA themselves who admitted this publicity stunt to self promote the game.  Genius, I say!

Rejected Superbowl ads 2010. Dante’s Inferno original “Go to hell” ad was not the first rejected ad.  A gay dating site’s Superbowl ad showing two men making out didn’t pass CBSs’ censorship.

Check out the original Dante’s Inferno ad below:


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