Michael “Air” Jordan is the new NBA 2K11 Cover Athlete

Jordan 2k11

For the first time since 2003, the best player of all time, Michael Jordan will appear both as an NBA video game playable character and the cover athlete for NBA 2K11.  Due for release on October 5th, NBA 2K11 is trying to set the bar with quality cover athletes.  2K9 saw Boston Celtics’ Kevin Garnet and NBA 2K10 featured Los Angeles’ Kobe Bryant.  It doesn’t get any better than Jordan, yes, even if it was LeBron James.

2K Sports Vice President of Marketing Jason Argent said “Michael has an extremely unique point of view in the basketball culture,” Argent said. “If a fan now thinks of Charles Barkley, he thinks of Charles Barkley playing golf and commentating on TNT; when a fan thinks of Michael Jordan, he still thinks of him winning championships.  You can’t really say that applies to a non-active player in another sport,” Argent said. “The relevancy of Michael Jordan, even in the eyes of 13-year-olds, is still as a champion and a superstar out there on the court today.”

Was Michael Jordan referring to his virtual self?

If you recall Michael Jordan’s Basketball Hall of Fame speech, he says the following “And one day you make look up and see me playing a game at 50.  Oh, don’t laugh.  Never say never.  Because limits like fears are often an illusion.”

Jordan’s last appearance in a video game was in 2003 (NBA Street Vol. 2). His business manager said Jordan was aware of demand that he return to a video game, “and this came along and made a lot of sense.”

In a statement, Jordan said: “It’s an honor to be featured on the cover of NBA 2K11. I have no doubt that NBA 2K11 will be a big hit with gamers and basketball fans alike. I’m looking forward to getting back out on the court, virtually.”

[source]

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Readers Comments (1)

  1. You have a way with words, but remember by and large, language is a tool for concealing the truth

    Sent from my iPhone 4G

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