Modern Warfare 3 Sets Record Breaking 5-Day Media Sale

Activision has announced today that Call of Duty: Modern Warfare 3 5-day sale shattered those of Black Ops and Modern Warfare 2. MW3 has grossed over $775 million over the 5-day sale beating out any other media sale over a 5-day period, including movies, DVD’s or books. This record tops Call of Duty’s record from a year ago with $650 million for Black Ops. Congrats Activision. You have successfully made Call of Duty’s release day Tuesday, the reason more kids miss school than Superbowl Monday!

Other records broken:

– Over 7 million multiplayer hours were logged playing Modern Warfare 3 by close of its first day available, a 19 percent increase over Black Ops’ 5.9 million for the same period.

– Over 3.3 million unique gamers played Modern Warfare 3 in a single day on November 8, up from 2.6 million unique gamers for Black Ops.

– Modern Warfare 3 “set a new franchise mark for the number of simultaneous online gamers playing Call of Duty on PlayStation® Network on its first day”.

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