Driven by demand of video games and Blu-ray equipped, the PlayStation 3 sales are 30% better than Sony expected.
According to Jack Tretton, Chief Executive of Sony Computer Entertainment of America, he anticipates sales of the PS3 to reach a previously announced target of 10 million units by the end of the year, in March 2009.
“We are in good shape for that number worldwide,” he said in an interview. “We are tracking at 100 percent up over last year … about 30 percent ahead of where we should be. So sales could slow down and we will still hit our number.”
Tretton said sales could be affected by products shortages, which he anticipated would be “not drastic.”
“I’d say we are able to meet somewhere between 80-90 percent demand, based on how things are trending,” he said.
Sales of the PSP, a $170 handheld device that plays games, movies and can surf the Internet, are 20-30 percent ahead of plan and are well-placed to meet the Japanese company’s target of 15 million units sold.
Sony dominated the global video game industry for a decade starting in the mid-1990s, but sales of the PS3 have lagged behind Nintendo Co Ltd’s Wii console. It now has to come to grips with a recent price cut for Microsoft Corp’s Xbox 360, its other main rival.